Matt Fulton - Chief Executive Officer
|Matt is our Chief Executive Officer who is passionate about Western Australia leading the country for bike riding across all disciplines and all ability levels. Matt believes that Western Australia is already punching well above its weight on many fronts but acknowledges that there is still a lot to be done. Matt is enthused by the ability to combine his passion for riding with his professional career and is a regular recreational cyclist who loves any excuse to get out on the bike, preferring to hold his meetings on 2 wheels rather than in a board room.|
Sarah Smith - Community Engagement Operations Manager
|Sarah is our Community Engagement Operations Manager. Her role is diverse but is primarily focused on increasing cycling participation and transforming Western Australia into a bike-friendly state. Sarah has been a part of the WestCycle team since July 2013. Her role allows her to draw on both her town planning background and her knowledge of what its like to ride a bike in Western Australia. Since moving from the UK to Perth in early 2013, Sarah has ridden over 40,000kms through a combination of commuting, utility riding, training and racing. This has enabled her to build a comprehensive understanding of bike routes and infrastructure. Sarah would like it to be normal to ride a bike. Something that can, and is, done by everyone. No need for any special clothes or preparation - just jump on your bike and get safely and easily to where you want to go. Sarah enjoys working at WestCycle because she gets to think, read and write about bike riding every day.|
Toby Hodgson - Sport Operations Manager
Toby is our Sports Operations Manager and works very closely with CycleSport WA. Toby has been a part of the WestCycle team since 2013. He brings a lot of experience to his role from working with Cycling WA since 2009 and from helping grow the association of CycleSport WA. Toby is very passionate about bike riding and aims to ride at least 80km per week. Toby would like to see 6 hours of education about bike skills for every child throughout their time at primary school made compulsory. Toby enjoys working at WestCycle because he knows that he is making a difference to the bike riding community. When Toby’s not working he enjoys going out and riding one of his 7 different bikes or windsurfing.
Joe McCarthy - High Performance Manager
|Joe is our High Performance Manager and started working for WestCycle in November 2015. Joe has over 10 years experience working within high performance sport in WA across several disciplines. Joe would like to see further opportunities for cyclist of all ages to maximise their ability’s on the bike. Joe has a Bachelor of Exercise Science with masters in Business administration and Sports Management. Joe likes working at WestCycle because everyone that he works with is passionate about improving sport. When Joe’s not at work he enjoys hanging out with his wife and two boys.|
Peta Demidenko - Mountain Bike Manager
|Peta is our Mountain Bike Development Manager and joined the WestCycle team in November 2015. Peta brings a lot of experience to this role through being a part of the MTB community for over 10 years, being a national accredited level 1 MTB coach, a trail volunteer for Kalamunda trails and through racing in local, state and national events – including Dusk till Dawn and Dwellingup 100. As well as her Mountain Biking experience, Peta also brings her project management, information technology, and records and information management skills to the position. Peta enjoys working at WestCycle because she has the opportunity to make a difference in the mountain bike environment. Peta would like to see more women participation in both off road and on road.|
Cameron Wong - Group Marketing Manager
Angelina Fong Lim - Office and Marketing Assistant
Angelina is our Office and Marketing Assistant and has been part of the WestCycle team since early 2016, having previously worked on many large scale events in Western Australia. She is an avid commuter rider, having explored large stretches of Japan by bike. Angelina is our specialist project manager and works across all of cycling's disciplines, ensuring that projects are on time and under budget. Ange is the resident office social chair and is a constant source of fun and humor at cycling central. Angelina’s management of Bike Week and the Code of Conduct How to Guides are just a few examples of her contributions to cycling and bike riding in our State.